Rue 114 is a Ghanaian fashion brand that caters for the plus-size woman. Launched in 2011 by Serwah Asante, the brand celebrates beauty in all shapes and sizes. Forget ‘forgiving’ black and boring pastels – their latest collection in particular is bold, beautiful and anything but understated.
Fun, colour, print and a flair for the dramatic are what this collection is about. This is not for the wallflower or for a woman with low self-esteem … it’s for the curvy woman who knows she’s beautiful, and flaunts it.
Rue 114’s Spring-Summer collection, called Prints ‘n Scribes, takes its cue from colour blocking and pushes the boundaries of African fashion. The pieces are available for purchase online; prices range between $40 to $440.
